The people of Sullivan Higdon & Sink hate sheep because they remind us of marketing that follows instead of leads. Communication that blends in. Ideas as bland as the broiled chicken at a stuffy banquet. Today, an audience cannot only ignore what a brand has to say, but opt out of interacting with it altogether. This is true whether you market to women, men, Shih Tzus or Cubs fans. And so, many brands fade into an indistinguishable flock of choices. Anonymous, invisible and pretty much irrelevant. So here’s what you do – make the daring/invigorating/gutsy decision to make your brand truly remarkable. When you do, we are uniquely qualified to help you succeed.
The Art of Marketing blog discusses different types of marketing and advertising strategies, which helps you to bring new customers to your business and grow your brand.